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Valued at billions, this market is projected to expand at a compound annual growth rate exceeding 15% over the next five years

As this chapter illustrates, more still needs to be done to achieve a comprehensive TAPS ban across the ASEAN region, noting that the industry will continue to find innovative ways and constantly evolve its marketing tactics to promote and market its products, such as through creative package designs, new product flavors, new media, and cross-border advertising

Curbing the industrys influence Controlling marketing strategies, including digital ones, is an important way to limit tobacco firms influence on youth, the reports authors said

Assuming cigarette revenue remains flat in five years due to the competing dynamics of volume declines and price increases, new-age nicotine products will drive any growth on the top line