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Truth Initiative recommends a comprehensive set of policies to reduce youth exposure to tobacco imagery, including: Urging distributors to develop transparent anti-tobacco policies and ensuring that content creators are aware of these policies Expanding education and outreach within the entertainment industry about the importance of keeping tobacco out of content popular among young people Showing evidence-based and proven-effective tobacco prevention ads from public education campaigns like truth to counteract the impact of tobacco imagery in entertainment media Ensuring media companies have not accepted funds from tobacco companies in exchange for using or showing tobacco products in their content Ensuring that productions that receive state or federal subsidies do not contain tobacco imagery See our latest report on tobacco imagery on screen, While You Were Streaming: Tobaccos Starring Role, for more details

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