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Keith Wailoo opens his engrossing new book with a vintage Dave Chapelle sketch, and a line from an imagined quiz show called I Know Black People. A contestant just has to answer a question, Why do Black people love Menthols so much? She gets it right with her response I dont know. Its a clever setup for the authors social and often and personal answer to that question, a history of the evolution of targeted tobacco marketing, and how the industry strategically created a demand and then peddled their product to Black America

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