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In 2014, the study showed, public perceptions of e-cigarettes were more favourable, with 44% of smokers regarding them as less harmful than cigarettes, and only 11% saying e-cigarettes were more harmful (this doubled to 23% by 2023)

Coca-Cola executives touted its environmental advantages (namely its lower shipped weight) and its resistance to biodegradation, claiming that the bottles, which were manufactured by Monsanto, would cost essentially the same as glass. Pepsi, who had also been working on plastic bottles, fumed on the sidelines

We will also ensure all hospitals integrate opt-out smoking cessation interventions into routine care