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Description
Author Edward Bernays pioneered the "scientific" technique (my quotes) of what he called the engineering of consent, and what the back-cover blurb terms his "prescient vision for regimenting the collective mind." It's a slim book, 168 pages in paperback
Cultural norms and acceptance of smoking within certain communities
We children would be talking in very low voices, or just sitting silently
Set against a snowy backdrop, the cowboy is depicted lighting a cigarette, embodying the tough, independent spirit associated with the brand
