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Johnson Publishing Company
Dianes dress exists in the middle of the history of womens rights, women in the workforce and women finding their own voice. For von Furstenberg, the wrap dress as a trailblazing emblem of feminist style is deeply personal and mirrors her own journey to finding empowerment as both a feminist and an entrepreneur in the fashion industry, which was primarily led by men at the time
I was in control of my destiny, I was in charge of my children, I was in charge of my life, I was in charge of my business, I was a woman in charge. When von Furstenberg first debuted the wrap dress in a full-page advertisement featuring herself wearing the garment for Womens Wear Daily in 1974, she included the tag line: Feel like a woman, wear a dress! The message of the ad was clear: being an empowered woman didnt have to mean shying away from femininity or sex appealit was about defining who you wanted to be as a woman for yourself, on your terms
External links [edit] A 1970s von Frstenberg jersey wrap dress at the Metropolitan Museum of Art "Diane von Frstenberg 'Journey of a Dress' exhibition opens in L.A." by Booth Moore, Los Angeles Times , January 10, 2014
